Own It Vintage

Print
2026
Animation cycling through close-ups of three vintage clothing labels, highlighting their typography and stitching.
Own It Vintage
Print
2026

Own It Vintage sells a curated selection of vintage clothing, sourced from Italy.

The owners introduced us to the beautiful neck labels found in many of their pieces from the 1980s and 1990s. Fascinated by their typography and intricate details, we spent time in the store scanning a wide selection of these labels.

By zooming in on the scans, we discovered unexpected compositions that became artworks displayed in their main store and pop-up.

Inspired by the distinctive typography and stitching of these labels, we also developed a series of postcards that translate these details into new graphic compositions.

Own It Vintage postcard featuring enlarged red and blue embroidered lettering with cream stitched dots on an off-white background.
Own It Vintage postcard featuring a large blue embroidered oval crossed by red stitching and cream stitched dots on an off-white background.
Own It Vintage postcard featuring flowing blue embroidered letterforms and cream stitched dots on an off-white background.
No items found.
Own It Vintage postcard featuring enlarged red and blue embroidered lettering with cream stitched dots on an off-white background.
Own It Vintage postcard featuring a large blue embroidered oval crossed by red stitching and cream stitched dots on an off-white background.
Own It Vintage postcard featuring flowing blue embroidered letterforms and cream stitched dots on an off-white background.
No items found.
Yellow Wilker Inc. label sewn into a striped vintage shirt, alongside a white Own It Vintage tag.
White Own It Vintage tag reading “singular vintage pieces” on a yellow cable-knit sweater.
Black Cracker label inside a striped vintage shirt, with a white Own It Vintage tag attached.
No items found.
No items found.
Cream vintage shirt with a black Maurice label featuring gold embroidered lettering.
Yellow cable-knit sweater with a Henry Cotton’s label and a white Own It Vintage tag.
White striped vintage shirt with a yellow Wilker Inc. label and an Own It Vintage tag.
Dark vintage shirt with a burgundy Marlboro Classics label and a white Own It Vintage tag.
No items found.
Cream vintage shirt with a black Maurice label featuring gold embroidered lettering.
Black vintage garment with a white and red Sarah B. Paris label and an Own It Vintage tag.
Yellow cable-knit sweater with a Henry Cotton’s label and a white Own It Vintage tag.
Striped vintage shirt with a black Cracker label and a white Own It Vintage tag.
White striped vintage shirt with a yellow Wilker Inc. label and an Own It Vintage tag.
Dark vintage shirt with a burgundy Marlboro Classics label and a white Own It Vintage tag.
Black Boston Traders shirt with a red inner collar, blue handwritten markings and an Own It Vintage tag.
Black vintage garment on a wire hanger, featuring a blue and orange woven label and a brown button.
Yellow and brown patterned vintage jacket with a white Own It Vintage tag over its inner labels.
Black vintage jacket on a wire hanger, with a patterned neck label and an upside-down Own It Vintage tag.
No items found.
Framed artwork showing a vintage clothing label and Own It Vintage tag, displayed beside mannequins and a clothing rack in the store.
Framed close-up of a Maurice label on a cream shirt, displayed above clothing racks at Own It Vintage.
Framed artwork featuring a yellow Wilker Inc. label on striped fabric, displayed beside a clothing rack at Own It Vintage.
No items found.
Framed artwork showing a vintage clothing label and Own It Vintage tag, displayed beside mannequins and a clothing rack in the store.
Framed close-up of a Maurice label on a cream shirt, displayed above clothing racks at Own It Vintage.
Framed artwork featuring a yellow Wilker Inc. label on striped fabric, displayed beside a clothing rack at Own It Vintage.
No items found.
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Own It Vintage